Content Hub was created because there was no easy way to write structured documents online. The idea is that you have a central repository of documents that you want to use in different contexts again without having to distribute them. Say you have an article and want to create a Tweet of a Facebook post. You have to use multiple tools to create separate versions and no central point of control. Content Hub allows you to write content, schedule it to be posted to different platforms, create documents from data found only, and access it all via API. The content always belongs to you.
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